For years we in the Labour Party warned the public and each other that the Tories would re-emerge one day as an electoral threat. Tony Blair used to tell the Parliamentary Labour Party this on a regular basis. Now that day has arrived. The public’s memory is short, so it’s up to us to remind them of the core values of David Cameron’s party: to protect vested interests, to defend privilege and to promote the rights of wealthy individuals above those of society.
Having said that, it would be churlish not to acknowledge Cameron’s achievement in making the Tories electable again just three years after their last catastrophic general election defeat. Shallow and superficial he undoubtedly is, but an effective salesman nonetheless. Even if, having got his foot in the door, he has precisely nothing in his suitcase worth buying.