‘Astroturfing’: not a sexual deviance

I’m indebted to Ministry of Truth for recommending my site, particularly my recent posts on Nadine Dorries. I’m particularly grateful to him for widening my own vocabulary. I had no idea what “astroturfing” was; some form of sexual deviance, perhaps?

But no. According to Wikipedia, astroturfing “is a neologism for formal public relations campaigns in politics and advertising which seek to create the impression of being spontaneous, grassroots behavior, hence the reference to the artificial grass AstroTurf.

“The goal of such a campaign is to disguise the efforts of a political or commercial entity as an independent public reaction to some political entity—a politician, political group, product, service or event.

Hmm. I may have preferred the sexual deviance thing. Wonder what a “neologism” is?

Advertisements

Leave a comment

Filed under Blogging, Politics

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s